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The Intersection of Food Loss-Waste and Plant-Based Proteins: a Compelling Opportunity for Asian Businesses

April 15, 2025
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AI-generated image of an AI-powered smart waste bin that helps prevent food waste and reduce over-sourcing. Used by IKEA, hotel chains, and food businesses, this tool helps save food, cut costs, and reduce environmental impact.
Contributed by: Kate Blaszak, Protein Transition Director

In the face of mounting environmental challenges and food security concerns, the intersection of food waste and plant-based protein adoption presents a compelling opportunity for Asian food businesses.

Food loss and waste (FLW) is a critical issue globally, with approximately one-third of all food produced for human consumption lost or wasted every year [1]. This waste is not only of a high economic value, it squanders valuable natural resources and contributes to serious negative environmental impacts.

In Asia, the business case for simultaneously reducing waste and accelerating the switch to plant-based proteins is clear. The region produces about half of the world’s food waste – with China, Japan, and South Korea accounting for half of the total. Under a business-as-usual scenario, that waste will increase by an average of 24% this decade, according to Rabobank projections [2].

The cost of waste to businesses is also a food security concern, through the inefficient use of resources in animal-based food production. Compared with plant-based protein, intensive animal farming results in “opportunity food losses” (the amount of extra food that could be produced by replacing animal farming with edible plants) of up to 96% for beef and 90% for pork [2].

By tackling animal protein waste and progressively replacing some animal with plant-based proteins, food businesses can realise substantial benefits, while Asian nations can also advance their contributions toward United Nations Sustainable Development Goals (SDG).

Specifically, the switch to plant-based proteins can deliver:

  • Cost Savings: Plant-protein production generates 60-70% less waste than animal-protein production, with a shelf life typically two to three times longer. Plant proteins require less energy-intensive cold storage, reducing food spoilage by up to 30%. Reducing waste and optimising supply chains can significantly lower operational costs [7].
  • Risk Mitigation: Plant-based proteins are less susceptible to supply chain disruptions, and involve less food safety risks [8].
  • Market Expansion: Meeting growing consumer demand for sustainable and plant-based options can open new market segments.
  • Regulatory Compliance: Proactive measures in waste reduction and sustainable protein sourcing can position companies favourably as regulations tighten and broaden, not only in food waste but also Scope 3 emission reporting.
  • Investor Appeal: Strong sustainability practices increasingly influence investment decisions, particularly among institutional investors focused on ESG criteria [9].
 
Supercharge Potential

Plant-based proteins offer the potential to supercharge the fight against food waste, by reducing waste and inefficiencies in meat, seafood and dairy production and reversing opportunity food loss.

Some companies are already positioned to capitalise on this opportunity. IKEA became the first global company to commit to halving food waste in 2017, and exceeded its target in 2022 [10]. The company also set a plant-protein target for 50% of its meals by 2025 [11]. Nestlé and Danone have targeted a 50% reduction in food waste by 2030 in line with SDG 12.3 goals, while Unilever committed to halving food waste across its operations by 2025. Unilever and Nestle also set plant-based protein sales targets for 2025 and 2030, respectively, and both companies have invested substantially in plant-protein manufacturing [12].

Some Asian retailers have developed innovative waste-reduction approaches, with e-commerce platforms such as Alibaba and JD.com having a particular advantage in being able to digitally manage stock inventory. Other companies have taken the lead with robust targets, such as Charoen Pokphand Foods, which has set goals for both zero food waste by 2030 and plant-based food sales targets.

Downstream players such as Yum China have set a more modest food-waste reduction target of 10% by 2030. Others have taken the lead on plant-protein targets, including Thai Union, CJ CheilJedang, and NH Foods, while a minority such as Century Pacific Foods and Nissin Foods have identified the longer-term decarbonisation opportunity inherent in plant proteins [13].

The hotel and food-service sectors also hold great potential. Some hotels in Singapore offer plant-based menu items as a means of reducing food waste and enhancing their broader sustainability goals [14], while a Singaporean start-up has developed an AI-driven solution for retailers and food service [15].

Regional analysis shows that in FY2022, 33% of 100 listed Asian protein buyers now offer at least one plant-protein product, while more than 20% report a reduction in food waste[16]. Leading companies in the region are making significant commitments or setting targets for both food waste reduction and plant-proteins.

Few, however, are harnessing the intersection of the two.

This convergence of these twin goals can open a pathway to greater plant-protein uptake, enhance food sustainability and security, improve resource efficiency, and drive new growth in the Asian food sector.

To capitalise on this dual opportunity, more businesses should:

  • Publish aspirational targets optimising the intersection FLW reduction and plant-based protein products, and publish progress against both targets annually.
  • Invest in technology and innovation for animal protein waste reduction.
  • Collaborate across the supply chain to save unnecessary sourcing and cost.
  • Engage also with policymakers and industry bodies, as policy seem to be another key driver of reducing food waste in Asia.
 
Meeting Targets

Tackling FLW is also important at a national policymaking level, particularly this year. Prior to the UN Conference of Parties (COP) 30 in November, all countries are expected to submit their contribution towards the SDG target 12.3; namely, to halve per-capita global food waste at the retail and consumer levels, and reduce food losses along production and supply chains by 2030[3].

With food systems accounting for up to 37% of global greenhouse gas emissions, countries and companies can start to use waste prevention and reduced food sourcing as a means of reducing their Scope 3 emissions. This is helpful, as countries are being encouraged to integrate emissions reduction targets related to food systems in their Nationally Determined Contributions (NDCs) under the Paris Agreement, and increasingly mandating annual reporting of Scope 3 emissions for listed companies.

More broadly, commercial product-based studies have shown that plant-based meat production can reduce greenhouse gas emissions by 86%, water pollution by 47%, and land use by 93%, compared with conventional meat. When compared with specific meats across 18 environmental indicators, the impacts of plant-based meats are on average 91% lower than beef, 88% lower than pork, and 71% lower than chicken.

During and beyond 2025, the intersection of food waste reduction and plant-based protein adoption represents a critical opportunity for Asian businesses to enhance sustainability while driving growth and efficiency.

Some helpful resources for food businesses:

  1. World Business Council for Sustainable Development: for the plant-forward business playbook: https://www.wbcsd.org/resources/the-plant-forward-opportunity-a-business-playbook-to-meet-consumer-demand-within-planetary-boundaries/ a range of case studies for food loss and waste reduction, and plant-forward: https://www.wbcsd.org/resources/?q=case+studies
  2. Good Food Institute: optimising plant-based for foodservice, restaurants: https://gfi.org/resource/promoting-plant-based-items-on-menus/ plant-based retail trends and opportunities: https://gfi.org/retail/
  3. Global Alliance for Improved Nutrition (GAIN): Nutrition Connect. Corporate approach and case studies to reducing food waste. https://nutritionconnect.org/sites/default/files/Compendium/Food%20Loss%20and%20Waste%20Compendium_(13-10-2023)%20WEB-Single%20Scroll.pdf

 

References:

[1] Food and Agriculture Organization, “The State of Food Loss and Waste: Annual Report 2023” (Rome: UN FAO, 2023).

[2] Rabobank, “No time to Waste: Managing Food Waste in Asia’s Food Retail and Foodservice Channels” (Netherlands, 2021)

[3] Shepon, A., Eshel, G., Noor, E. & Milo, R., “The opportunity cost of animal based diets exceeds all food losses,” Proceedings of the National Academy of Sciences 115, no. 15 (2018): 3804-3809.

[4] Ibid

[5] Champions 12.3, “The Business Case for Reducing Food Loss and Waste” (Washington DC, WRI, 2021).

[6] Asia Protein Transition Platform, “ARE and Investor 2030 Protein Transition Vision and Goals via Expected Disclosures for Responsible and Sustainable Proteins.” (Singapore: ARE, 2022)

[7] World Resources Institute, IKEA Becomes First Global Company to Halve Food Waste, (2023).

[8] World Business Council for Sustainable Development, IKEA restaurant meals: 50% plant-based by 2025, (2020)

[9] Nutrition Connect. “Reducing Waste, From Farm to Plate꞉ A Multi‑Stakeholder Recipe to Reduce Food Loss and Waste.” Global Alliance for Improved Nutrition (GAIN).Geneva, Switzerland, 2023 and https://www.nestle.com/media/news/nestle-plant-based-food-production-site-asia-malaysia

[10] Asia Research & Engagement, “Asia Protein Buyers 100 Report” (Singapore: ARE, 2024).

[11] Hilton. Savoring Sustainability: Hotels in Asia Pacific Tackling Food Waste (2024). https://stories.hilton.com/apac/releases/savoring-sustainability-hotels-in-asia-pacific-tackling-food-waste

[12] Saladplate. How Asian Startups Are Helping Restaurants and Kitchens Cut Food Waste (2025). https://marketing.saladplate.com/blog/industry-news/how-asian-startups-are-helping-restaurants-and-kitchens-cut-food-waste/

[13] Asia Research & Engagement, “Asia Protein Buyers 100 Report” (Singapore: ARE, 2024).

[14] United Nations, “Sustainable Development Goal 12.3: Technical Report and Implementation Guidelines” (New York: UN Sustainable Development Office, 2015).

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