Through simple in-store materials and signs, or prompts on digital platforms, retailers can be more proactive in education, helping consumers understand why these products are critical for health, the environment, and animal welfare.
Future progress in China should synchronise with a wider regional vision. The Asia Protein Transition Platform has already published investor-backed corporate disclosure guides and a 2030 Protein Transition Vision. These tools can help Chinese supermarkets move closer to this vision by setting clear policies on plant-based and higher-welfare products, reporting on progress, and engaging with suppliers.

By making key changes, Chinese retailers can align themselves with the expectations of investors, responsible consumers, and policy guidance. In Asia, investors are increasingly asking companies to report on how they manage animal welfare, deforestation, and antimicrobial resistance risks.
Retailers who act early in China can position themselves as leaders, build stronger brands, and prepare for a future where sustainability will be a basic requirement, not an option.